Using social media for relationship marketing online

If you’re in a professional services business, you know how important relationship marketing is!  The undisputed queen of online relationship marketing is my friend, Mari Smith, who wrote the book on the subject!  She was kind enough to join a recent Leading Coaches’ Center Mastermind Call, where she shared with us all sorts of practical tools, strategies, and mindsets for succeeding in the rapidly changing online world.  Her specialty is Facebook.  You can access the recording of that call at your leisure here at the Leader’s Clubhouse! Mari was recently named by Forbes magazine as one of the TOP 3 social media power influencers. With over 66,000 subscribers on her Facebook page alone, Mari is THE thought leader when it comes to using social media in relationship marketing.

Topic: The New Relationship Marketing: How To Build, A Large, Loyal, Profitable Network Using the Social Web

What is relationship marketing? It’s all the actions you take online and offline to nurture the connections you have with your prospects, customers, alliances and partners… even with your so called competitors.You’ve heard of B2B and B2C (business to business, and business to consumer). Mari talks about how it all comes down to P2P: People to People.
Many businesses have not fully embraced the power of today’s social technologies due to a number of reasons, including fear of exposure, fear of negative comments and fear of wasting time and resources. In her new book, Mari skillfully walks you through her proven nine-step program for building a large, loyal and profitable network using the social web.

Leave a comment