NEWS RELEASE
For Immediate Release: February 5, 2007
DC AREA EXECUTIVE COACH AUTHORS NEW BOOK
FOR ANYONE WHO WANTS CLIENTS
~ Explores Why Marketing, Sales & Networking Don’t Work ~
Germantown, MD – As ever-increasing segments of the baby boomer population begin to retire they often start their own consulting businesses. One thing they all have in common is that they need clients! There are a lot of books out there. Hundreds on networking. Thousands on marketing. Tens of thousands on sales. But these individual activities won’t grow, or even sustain, most professional service businesses.
No book to date has revealed the results behind bringing these three important business-builders together in a critical business trinity until Seal the Deal: The Essential Mindsets for Growing Your Professional Services Business (HRD Press, $24.95).
In Seal the Deal, local executive coach Suzi Pomerantz, MT., MCC demystifies how successful coaches, consultants and other professional service providers make money while making a difference with her 10-Step Seal the Deal system. The principles she puts forth illustrate how to integrate the critical trinity of networking, marketing and sales to find and land ideal clients.
“Professional service entrepreneurs, who wear a lot of hats to begin with, typically attempt a sales initiative one month, networking the next month, and maybe marketing the following quarter,” says Pomerantz. “To differentiate and really grow a business, these entrepreneurs must understand that these activities only activate results when they are used in harmonious concert.”
The book is available for purchase online at Amazon.com and Barnes & Noble’s BN.com or visit here.
Suzi Pomerantz is an executive coach, professional speaker, and author of Seal the Deal: The Essential Mindsets for Growing Your Professional Services Business (HRD Press, $24.95). A Master Certified Coach, Pomerantz is the CEO of Innovative Leadership International LLC, an executive coaching firm, and she has been coaching executives for 13 years in more than 115 organizations worldwide. She lives in Germantown, MD. Learn more at www.innovativeleadershipllc.com.