A CEO Twitterer in Forbes


Diane Hessan is the CEO of Communispace, and she shares her journey into Twitter in an article in Forbes.com. Great highlights include the 5 phases of her Twitter life:

  1. Loneliness
  2. Finding Some Killer Apps
  3. Learning
  4. Getting Organized
  5. Value!

Of course, as a leadership coach, I find the Value phase to be the  most impactful, so I share it with you here:
Phase Five: Value! Well, it’s six months later, and I’m sold. Having invested the time to learn about the Twitter community, I now have 2,500 followers. Twitter has brought me new ideas and new friends, and it has connected us to a world of people who are trying to be adventurous and innovative. I have gotten free consulting, new clients, new alliance partners, lots of PR and a vehicle for getting our insights out into the marketplace. Most recently, for instance, when Communispace launched its new blog, Verbatim, I sent a tweet out about it, and more than 1,000 people responded by checking it out. Some 40% of our blog visits have come from Twitter links.”
I’ve started following her on Twitter and you can, too!

Comments (2)

Thanks for the link Suzi. I have to say that I was a bit hesitant about Twitter, but after this post of yours and the article, the value of this tool seems obvious to me. Thanks for that !
Getting up to speed with twitter real soon.

Thanks for your comment, Seb! Yes, most of us are hesitant about Twitter at first, and it is far from intuitive! I’m happy to help you if you have any questions as you get going on Twitter.

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