How GREAT Are You? Guy Kawasaki’s New Book Enchantment Reveals Answers

Are you involved in any business or venture that is out to change the world? Then you need this book.
Guy Kawasaki‘s new book, Enchantment, is out today! I was delighted to have an advanced review copy (thanks, Guy!) and had a blast reading his latest treasure.

Enchantment: The Art of Changing Hearts, Minds, and Actions is Guy’s tenth book. In it, he explains how to influence what people will do while maintaining the highest standards of ethics.
The book explains when and why enchantment is necessary and then the pillars of enchantment: likability, trustworthiness, and a great cause.  Have you ever wondered how to go about achieving likability or trustworthiness?  Guy tells you how in this book. More importantly, though, he tells you why.  You’ll even learn a bit of Japanese!
He has a fun little quiz to go with it as well, which you can access from Facebook, or go directly here: but it’s GREAT: Guy’s Realistic Enchantment Aptitude Test.  Clever, right?  Or so I thought until I took the quiz.  I wanted to take it before reading the book to see how naturally enchanting I was according to Guy’s test.  Harumph.  I got a 15 out of 23, which means I am not so enchanting!  So off I went to read the book.

Comments (1)

Guy Kawasaki is a business genius and gives great advice!

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