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The Coaching Edge Podcast: Building A Real Coaching Business

In this episode of The Coaching Edge Podcast, hosts Dr. Steve Jeffs and Erwin de Grave sit down with Suzi Pomerantz, MCC and CEO of Innovative Leadership International, to unpack her 32-year entrepreneurial journey—from launching her firm in 1993 to coaching senior leaders across industries and continents. Suzi’s core message: “Hope is not a strategy.” Treat coaching as a business—especially if you serve leaders inside organizations—by taking consistent, intentional action and being ready to pivot. Suzi introduces her practical “hats method” for role clarity (CEO, coach, CFO, sales, even janitor) and time allocation. The conversation explores AI’s promise and pitfalls: why it offers cognitive empathy but can’t replace the human presence, heart, and soul that create coaching magic. Suzi also stresses integrity in the profession: coaches need coaches, too.

Honored to have been awarded the Lee Salmon Award for Sustainable Leadership

It’s so special to be acknowledged by esteemed colleagues, and I’m grateful to everyone who joined in the award ceremony! In addition to the video below, more about this special award can be found at CoachQuad.

One of the top 100 globally

Executive Coach Mel Leow, MCC with Catalyst Coach interviewed 100 MCC coaches for his podcast project #100MasterCoaches. Mine was “episode 66”. He was great to talk with, and it’s a joy to have been included in the top 100 master coaches around the world for this ambitious project!