Until I saw this powerful TED talk from JD Schramm, I had no idea that 19 out of 20 people who attempt suicide do not actually succeed in ending their lives. It raises the question about how do we, as coaches and leaders, help those who have lived in spite of their choice not to, actually choose life again? Especially if we are not aware that they made such an attempt previously? The societal taboos about discussing the topic of suicide could mean that the leaders we coach and the people they lead may have had suicidal thoughts or attempts in their history. This four-minute video encourages all of us to eliminate the fears and taboos about talking about suicide so that we can support and help those who, like John, have much value to contribute to our world.