The power of words! This video, winner of this year’s Cannes Film Festival for online short films, demonstrates the power of marketing messages that better align to reach your audience and achieve the intended result. HOW we say something, is often more powerful that WHAT we say. Below is Alonso Alvarez Barreda’s short film Historia de un Letrero (The Story of a Sign) produced in Mexico/U.S.A. It’s less than 5 minutes and shows how with a stroke of the pen, a stranger transforms the afternoon for a blind man.
HISTORIA DE UN LETRERO (THE STORY OF A SIGN)
I guessed wrong. I expected the new sign to read: “Once, I was like you. Now, I am blind.”
The12th Annual LA Shorts Fest returns to Hollywood August 15 – 21, 2008 at the Laemmle Sunset 5 Theaters. The largest short film festival premieres the best shorts in the world. In past years, 30 participants have earned Academy Award nominations, with 9 filmmakers actually taking home the Oscar. This is where entertainment professionals and trend setters discover the next hot new talents. 323-461-4400 http://www.lashortsfest.com