The power of words! This video, winner of this year’s Cannes Film Festival for online short films, demonstrates the power of marketing messages that better align to reach your audience and achieve the intended result. HOW we say something, is often more powerful that WHAT we say. Below is Alonso Alvarez Barreda’s short film Historia de un Letrero (The Story of a Sign) produced in Mexico/U.S.A. It’s less than 5 minutes and shows how with a stroke of the pen, a stranger transforms the afternoon for a blind man.
HISTORIA DE UN LETRERO (THE STORY OF A SIGN)