Holy cow, this blew me away! Everything you believe to be the formula for success in business gets turned on its head in this great lecture. Simon Sinek delivered this TED talk at TEDxPugetSound in Washington in 2010 and if you lead anything, you MUST watch this 18 minute video. He presents his “golden circle” concept, and distinguishes what creates leadership success like that enjoyed by Apple, Martin Luther King Jr., and the Wright Brothers by discovering that their world view is uniquely reversed from that of the rest of us and like each others’ in one key way. Most of us view life through a lens of what we do and how we do it, with a fuzzy idea of why we do it. The unique unifying fact of those who succeed the most is that they operate from a very clear why and the how and what falls out of that. Brilliant!
People don’t buy WHAT you do, they buy WHY you do it.
Simon explains that what you do serves as the proof of what you believe, and what you believe allows those who also believe what you believe to join in your cause, make it their own, and step into action. Those who lead inspire us. Tell people what you believe, hire people who believe what you believe, and those people who believe what you believe will buy from you not because of you, but for themselves…they buy what they believe. You don’t buy an Apple product because you like Steve Jobs, you buy Apple products because you believe what they believe, which is challenging the status quo, thinking differently. That just happens to manifest in beautifully designed, easy to use products. Ya gotta watch this…it will change how you think about your business!