In the turbulent, frenetic, dog-eat-dog times of the past few decades, many believed that the only way to achieve success was to be unscrupulous. Acting like slumlords, corporations let their assets deteriorate by exploiting customers, mistreating employees, and squeezing suppliers. What they overlooked, however, was that their obsession with short-term results significantly damaged their company’s long-term performance as well as its competitiveness. Today, it is more critical than ever to put an end to these shortsighted tactics.
Managing with a Conscience presents a better option for improving long-term success, restoring traditional values, and injecting trust and integrity into all business practices and relationships. This new edition of Managing with a Conscience clearly defines nine factors critical to success. They include building an organization with passion that focuses on major priorities, reinvents itself every day, devotes itself to service excellence, adapts well to change, responds with speed, maintains a flexible structure, taps unlimited resources through networking, and puts integrity back where it belongs, right beside the bottom line.
Managing with a Conscience was written to help reanimate the values that count and to demonstrate how to improve performance through integrity, trust, and commitment.
About the Author
Frank Sonnenberg, a marketing strategist and partner at Sonnenberg & Partners, has written four books, published over 300 articles, and appeared on CNN as “a nationally recognized expert in the field of marketing.” Frank served as the National Director of Marketing for Ernst & Young’s Management Consulting Group for over a decade. He and his marketing firm have consulted to some of the largest and most respected companies in the world.
IndustryWeek named the first edition of Managing with a Conscience one of the Top Ten Business Books of the Year. Salon.com named Frank’s blog among the top 100 in 2009. Trust Across America named Frank one of the Top 100 Thought Leaders of 2010. In 2011, Social Media Marketing Magazine (SMM) selected Frank as one of the top marketing authors in the world on Twitter. He has served as an expert panelist for Bottom Line Business, as the marketing columnist for The Journal of Business Strategy, and on the editorial board of The Journal of Training and Development. He is active within his community and has served on several boards.