I strongly believe that there needs to be a distinction between life coaching and business coaching. There seems to be some muddiness in both the coaching industry and the market about these two arenas; many people mesh them together as two parts of the same whole or overlap them conceptually (how often do you meet someone who claims to do both life and executive coaching?) while I see them as incredibly distinct — to the point of being almost two different professions within the larger profession we call coaching.
Here are some of the factors:
1. Business coaching incorporates executive coaching, leadership coaching, team coaching, and focuses on the results of the person being coached in alignment with the organization or department objectives.
2. Business coaching has a unique playing field: the context is complex organizational systems with layers of clients (the individual, the boss or sponsor — Key Relationships— and the organization as a whole)
3. Business coaches generally sell B2B while life coaches are selling to individual consumers (B2C)
4. Life coaches speak of having a “practice”, similar to therapists, social workers, and a traditional medical model, whereas Business coaches think of it as a coaching business and utilize similar structures to their business clients: strategic plans, marketing plans, P&L, balance sheets, sales strategy, etc.
I know there are more distinctions! Please help me flesh this theory out and add your thoughts below!